Media research
History of manufacturing television audience meters in Finland started late 1980's. Development work was made for AC Nielsen and the successful result was called Eurometer. The Eurometer has been used in 18 different countries to monitor TV viewing.
The DA-Design role on the TV audience measurement business is developing and manufacturing the TV audience meters. These meters are installed to each TV set in the households. The meter registers all TV viewing around the clock; who is viewing and which program. The data collected is transferred during the night to the company which is actually handling the panel data (e.g. Finnpanel in Finland). The gathered information is used to produce viewing ratings for each program.
With Frame Grabber technology it became possible to measure digital TV broadcasting signal since their release on 2004. Frame Grabber technology has proven its success and functionality in extreme conditions after analogue switch off in Finland, on terrestrial broadcasting 1.9.2007 and on cable distribution 1.3.2008.
Media Research is one of DA-Design business areas. DA-Design has participated within audience meter development since 1998. The development work was initially made for Mitron and finally in September 2006 DA-Design bought the Media Research business from Mitron. DA-Design continues development of TV meters and FG technology and released on 2007 a new member to the meter family called iMeter. FG technology and iMeter are already used in 11 countries.
Product advantages:
| Detects whether TV set is ON. |
| Detects of the present viewers and their demographics. |
| Detects which input is selected on TV set. |
| Recognises all programs automatically - also radio programs when listened by set top box. |
| No replacements on modifications needed to household equipment - does not change viewing behaviours. |
| Same meter for DTT, DCT and DST (terrestrial, cable and satellite). |
| Autonomic measurement - no need for any reference equipments. Technology is also suitable for smaller panels. |
| Only real measurement data needed to transfer - minimum communication costs (vs. Return Path Data). |
More information:
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Sami Kotiniemi Managing Director Tel. +358 29 0800 922 Email:  |
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Kari Vainio |
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